People Are Roasting IHOP For Their IHOb Name Change Stunt

Our long national nightmare is over. The International House of Pancakes has finally explained what the “B” in their new name “IHOb” means. After a week of unbearable suspense and rampant speculation, “IHOb” announced via the tweet above that the “B” stands for… burgers.

Wow. Amazing. Burgers. Not “breakfast” or “bankruptcy” or even “BETRAYAL.” Nope. Burgers. That thing you definitely go there to jam into your gob when you need to eat your syrup-drenched feelings. My tattoo is ruined.

To be fair, pancakes are still on the menu, and only one location (on Sunset Boulevard in Los Angeles) changed their signage; the stunt was done because IHOP wanted to draw attention [paywalled] to their new Ultimate Steakburgers. Is any attention good attention? Because, on Twitter, attention is exactly what they got:

Even the social media teams of other restaurants were giving IHOP the business.

But not everyone was here for those SHOTS FIRED from corporate Twitter.

And some proffered better ideas about how to respond to IHOP’s new name.

The lambasting of the name “IHOb” continued:

We even got a visit from the LeBron James meme:

But some people were resigned to this new meatier reality:

Others pointed out how this just proves IHOP is a messy bitch who loves drama.

And look at this lying liar who lies:

Some people noticed the new logo design is a bit of a mess as well:

But some things are always dependable, like puns and cheap waffles: