Netflix Is About To Get More Expensive, And Most People Have No Idea

Senior Pop Culture Editor
04.08.16 24 Comments

Netflix could charge $20 a month and you’d still be a loyal costumer. You need your Animaniacs reruns, and you need them now, dammit!

There are currently three plans for the Instant streaming option, and fortunately none will set you back an Andrew Jackson: $7.99/month for Basic (you can watch on one screen at a time), $9.99 for Standard (two screens), and $11.99 for Premium (four screens). The Standard option is the most popular, even after the price increased last year for everyone except existing subscribers, who were grandfathered in at $7.99. That cushy, money-saving deal is about to end, though, and it affects 17 million people.

Next month, all grandfathered customers will be moved up to $9.99 for the standard plan. Analysts at UBS have estimated that this change will affect about 37% of US subscribers, or 17 million people. And most of those 17 million subscribers aren’t aware of the coming changes. In a recent JP Morgan survey, about 80% of those who will be “un-grandfathered” in May didn’t know the price hike was coming. UBS estimates that roughly 3% to 4% of affected subscribers will cancel. (Via)

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