Netflix could charge $20 a month and you’d still be a loyal costumer. You need your Animaniacs reruns, and you need them now, dammit!
There are currently three plans for the Instant streaming option, and fortunately none will set you back an Andrew Jackson: $7.99/month for Basic (you can watch on one screen at a time), $9.99 for Standard (two screens), and $11.99 for Premium (four screens). The Standard option is the most popular, even after the price increased last year for everyone except existing subscribers, who were grandfathered in at $7.99. That cushy, money-saving deal is about to end, though, and it affects 17 million people.
Next month, all grandfathered customers will be moved up to $9.99 for the standard plan. Analysts at UBS have estimated that this change will affect about 37% of US subscribers, or 17 million people. And most of those 17 million subscribers aren’t aware of the coming changes. In a recent JP Morgan survey, about 80% of those who will be “un-grandfathered” in May didn’t know the price hike was coming. UBS estimates that roughly 3% to 4% of affected subscribers will cancel. (Via)
That’s two bucks more a month from 17 million subscribers, meaning Netflix is about to make an extra $34 million every 30 to 31 days. I’m okay with this, assuming all that money goes to funding another season of Terriers.
(Via Business Insider)