Sprint Sponsoring A File-Shared Song

07.08.07 10 years ago 16 Comments

Media Defender will push 16 million Plies song files embedded with the Sprint logo onto peer-to-peer networks over a three-month period in return for a “substantial six-figure” fee to be divided between Media Defender, Atlantic Records, Plies and his publishing company.

Once embedded, the Sprint logo will be attached to the files forever and will appear alongside Plies’ name and the song title on the screen of a desktop computer, iPod, cellphone or any other digital music player.

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Interesting business idea, it is good to see people embracing the Internet. What are your thoughts on the concept?

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