RealTalkNY’s recap of Jay-Z’s tenure as President of Def Jam. Featuring clips from LL Cool J, Beanie Sigel, Joe Budden, Jadakiss, and Redman. We first take a look at the mishaps and then the accomplishments.
I still never heard what read and bean’s said! I didn’t know jada had a word in it he came so damn late…
lol… what RED not read… Krackcills
I feel that Jay-Z is not totally to blame for the success or failure of any individual artists album sales. People tend to give him the blame but don’t wanna give him the credit. The bottom line is album sales aren’t no where near what they used to be and no amount of promotion can change that. Thats not Jay-Z’s fault. The artist’s themselves have to be also held accountable for their projects. Get on your own grind and promote yourself if you feel the label isn’t. Also some of these artists have to be honest with themselves in terms of dropping albums and the timing of dropping albums. As much as we love LL Cool J in the Hip Hop community how many people honestly are sitting around saying “damn I can’t wait for that new LL album”???…..In all honesty who really was checking for a Beanie Sigel or Freeway album at this time of the year????….Well I could go on and on but Jigga did his thing while he had the position and now that he’s not the President of def Jam anymore I wonder who the artists are gonna blame now when their albums brick in sales
You guys picked the perfect intro song.
Interesting… Good post RealtalkNY.
nice vid, but the reasoning is backwards;
why does jay get the credit for some artists selling a lot and why does he get the blame for others flopping?
give credit and blame where it’s due, marketing can only do so much, ppl are buying what’s hot!
all these old rappers try to advance it’s all over now take it like a man
Good post real talk.
Great job on this vid,the VDO looks like some shit that was done for TV.
RTNY,are you sure that y’all made it?
RTNY, Fabolous didn’t release two gold albums. That was just one.
NAS SELLS OVER 700K??!?!?!?!?!?!?!?!?!?!?!?!??!What the hell is wrong with y’all?
NAS WENT PLATINUM (he sold 700K in 3 WEEKS)!!!!!!!
Step your game up, REALTALKNY.
no.3(payso)hit the nail on the head! im gonna come straight out with it beanie seigal, tru life, ll cool j, fabolous to some extent, dmx, uncle murda are all fuckin economical liabilities/ abondoned shops in the worst part of the neighbourhood. Def jam is a business im no business man but im smart from enough to back a cash cow i.e. neyo, rihanna, jeezy,jay z himself, kanye.Regardless of the amount of promotion the former set of artists do not move units, dmx for example, every time this dude put out an album he got money issues and even after the biggest resolves, experience and promo money rihanna mugged him in sales during a time where selling records is damn near impossible.
the only exception to this is joe budden, although not comin out in 04 seems like a blessing in disguise cos’ hes gettin a lot of support from any and every blog spot.
In my opinion jay z= mo money!
i agree #6, people are buying whats hot, no amount of marketing dollars can make people buy what they don’t like.
thats why rhianna, neyo, fabolous, nas, young jeezy, kanye and a few others did so well…its a new generation on defjam baby.
men lie, women lie…numbers dont….(27 grammy nods speak for its self)
Nice Vid RTNY
Redman is the only person that made sense in that video.. LL needs to fall back. He’s crazy for thinking that if Simmons was still doing it he would’ve got more promotion and sold more.. that shit would not have happened, LL faded a minute ago.. he was selling when people were actually buying records.. thats his beef, he can’t appeal to the piece of the public that still go out and buy records. Jay promoted those who he knew had the general public by the balls and would be able to sell well, smart move in my opinion.. Beans, Budden, LL.. those guys need to do more for themselves if they wanna be as successful as they obviously believe they should be, point blank..
However, I still think an artist should not be the president of a label, that paved the way for all these dudes pointing blame
Yo, Rick Ross
Redman, Method Man, Joe Buddens, and a couple other artist didn’t move units during the last couple of years that Lyor Cohen was president of Def Jam. Like Jay-Z stated a while ago, they would rather take orders from a white man. Now that Jay-Z is done, I bet they will not sell any units no matter who is the president. If you people are checkin for you, there is no choice but for you to move units. A company is not going to break the bank on artist who do not make them money. Kayne, Jeezy, Ludicris, and other relevent artist are not complaining.
Juelz went platnuim realtlak dont fuck up wit my dipset boys it took him like 4 months to do it but he went plat.
LL last album went gold and if he wanted it to do more he shoul ve never had all those damn features on one album
Sigel gotta comeback wit that gutta music.I agree he aint get no promo only one video but he got work his main fan base the streets he should ve did a mixtape or smack dvd takeover or some shit
Buddens i feel for him.I think he is a great talent but i really dont see him selling many records if he was too put out a album.It would be nice to see an album.But he proably wont sell or maybe he can be like common and have a good fanbase.Who knows…
redman is tuff cuz he make good music but its like niggas aint buying shit no more.Its sad cuz people would rather buy soulja boy then redman.I agree most of the albums these niggas put out now a days is garbage but i thought that redman album was solid
The main point is the core fanbases of most of these artist like beanie and free was the hood.And niggas jus aint buying albums now a days.
its real sad if you think about it
[…] RealTalkNY put together this video of some of the events that took places under Jay-Z’s watch as Def Jam CEO/President. The Events range from disgruntled employees to impressive accomplishments. Check it out. No Comments so far Leave a comment RSS feed for comments on this post. TrackBack URI Leave a comment Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> […]
Fuck a Jay-Z!!
theres no apostrophe in “ITS” get ure shit right rtny
ayo Juelz went platinum ya dig?
The best way to judge Jay Z is to compare him with what other presidents of other labels did too. For example , lets compare Jay’s last three years to Diddy’s , Liles , JD , Jimmy , 50 etc. If none of those execs accouplished what Jigga did last three years then i rest my case. By the way i go to York University and academically we call that the GPA scale
If you notice all the nigga’s that are complaining had there run 5 years ago. Budden’s had the biggest hit of his career with “Pump” and if that didn’t get him on, nothing will. These nigga’s need to realize that it has nothing to do with Jay – the public doesn’t buy HARD CORE/MIXTAPE type of rap. THAT’S THE ONLY REASON KANYE’S AS BIG AS HE IS – HE’S POP RAP = PAP.
If you notice, NAS didn’t complain about DEF JAM’s promotion, he complained about HIP HOP IS DEAD. He’s a smart dude that knows it has nothing to do with PROMOTION. IT HAS EVERYTHING TO DO WITH MARKETABLE RAP.
Good music choices, but you can delete the rest of the video and keep what REDMAN said only.
I GIVE JAY A 10 FOR DEALING WITH THE BULLSHIT WHILE L.A. WAS RUNNING AROUND MAKING ILLEGITIMATE KIDS AND SMOKIN’ CIGARS.
You cant blame Jay for that……………..
I think he did a great job..
If Jay can’t put Bleek on….
YOU OLD NIGGAS LUV SUCKIN JAY-Z OFF…HE SUCKED AS PRESIDENT POINT BLANK PERIOD SPENT ALL THE MARKETING DOLLARS ON HIMSELF…AND ALL THOSE “ACCOMPLISHMENTS” THAT WERE GOLD ALBUMS WERE RIGHT WHEN HE FIRST BECAME PRESIDENT AND IM SURE HE DIDNT HAVE MUCH INFLUENCE ON THOSE PROJECTS…LOOK AT ALL THE RECENT SALES THEY ALLLLL FLOPPED
ALL THOSE THAT WENT PLATINUM EITHER ARE R
at the end of the day… Jay as president was 50/50. If he hadnt put out Kingdom Come
wow it really seems like we’ve ran this jayz presidency into the ground
the haters have said all they can say
and the fans are either in denial
or they really got they facts together
his tenure wasnt great, but it was better than the competition. thats how i’m rating him
i cant listen to disgruntled rappers who claim to be about real hiphop, but complain bout album sales and marketing money. sounds like thos “real hiphop” rappers wanna be famous and mainstream trl.
the hood used to buy albums but the boosters started selling labtops. now we got iTHUGS who download the shit they was buyin in the 90’s. dont compain, evolve
Kingdom come DID NOT sell 2.5 million
get off the man’s nuts
Jay-Z is not perfect. No one is. Def Jam is also to blame to for giving him this opportunity pre-maturely. Def Jam is WAAAYY different than the Roc. There were already established artists on it that he had been in DIRECT competition with before he took office. But I was under the impression that he was aware of that and hence retired so that it would be a more level playing field.
Looking at it now, the only thing I can say is IT WAS A HUUUUUGE conflict of interest for him to keep rapping after taking office….. A HUUUGE one and for him to be so smart, why didn’t he consider that further than he did for the sake of his image only though. I don’t have a problem with him being an artist(eventhough I felt like I had heard American Gangster 4 times already because he raps are so fucking redundant now, beats are HOT though).
What I mean by that is, he should have looked at the poor success of the rest of te artists FOR WHATEVER REASON they were not successful(not just Jay to blame by far) and he should have taken a step back and thought about how it was going to look to the artists, their fans etc cuz image is VERY important in this industry, everyone knows that. I mean, he only signed a 3 year contract, he could wait until it expired to go back to the studio? Did we really need Kingdom Come SO BAD that is was necessary for him to spend 18.5 mill on marketing alone? I think not. He WAAAY over estimated his potential success cuz he lost a lot of fans between Blueprint 2 and The Black Album.
I think he was ill prepared. I remember reading an article in XXL I believe like 6 months after he took office and the writter of the article made it CLEAR that he didn’t have enough experience because he flew to London or Paris and he wwas ill equiped for a presentation. EVERYONE that he had to present, already knew the info he was about to present and he was left to be very embarraced as anyone would be. His ass was flapping in the wind. He offered them NO NEW INFO or projections and the meeting was in vain and money was wasted.
As far as his main successes,
Jeezy – Already had a hit single when he was signed to Def Jam and wasn’t he signed to Bad Boy South when he signed as a solo artist to Def Jam. He was already developed talent. He just needed the right setting to succeed which Def Jam provided. He was well known in the south.
Rick Ross-Already known in the industry as a ghostwritter.
Luda-Has ALWAYS been successful, alwayz been a hustler. He was a popular DJ (Chris lova lova) before he was signed in 2000,not by Jay. He has his own successful lable and is worth a reported 250 mil of his own so…..
Neyo-Had HITS as a writter(Mario’s BIGGEST hit, Marquez Houston etc) AND he is a grown man. He was already polished and developed. He has been around for a while.
Rihanna is really his only REAL success to me but he should be breakin Beyonce and Mathiew Knowles off points off of her album and a percentage of her overall sales cuz it is OBVIOUS he built her image off of Miss Beyonce’s so shamelessly.
But, to be fair, as far as marketing and promotion go in this current climate,I will agree with Jay-Z, things have changed a LOT since LL last had a huge record (Mr Smith). The artists have to hustle HARDER and LL is used to being catered to. He’s very spoiled and I am tired of hearing him. He should be the CEO of his own lable by now, since he “knows” so much. At first I listened to him, and he had some good points, now he’s just whining and looking for someone to blame.
You have to go out and get your OWN corporate sponsors and who’s in a better position to get TOP sponsors than LL? He has a better public image than Jay-Z as far as being a household name. And it’s almost a MUST to be an international star by now. Look how hard Beyonce has had to work to keep her dream alive. Talent and looks alone just don’t cut it anymore. She hasn’t taken a break since 2001-02 poor girl.
And then, back then (80’s to mid 90’s), people were relying more on vidoes and expensive ones at that. And for new artists, they would put them through artist development camps automatically without a thought. Now, they can’t afford it (‘they’ being MOST lables all over the world). The artist has to spend more personal money to get there, just like the signed artists have to go out and get corporate sponsors to be successful in todays climate of the industry.
When Jay first took office, I remember him making that point in XXL mag, the one where the whole camp was on the cover including Tierror Marie and Fox Bama. In his own way, think he was sending out a warning shot to the rest of the industry and label with that article. Things have changed DRASTICALLY and artist like LL should already understand that and should have been prepared.
Red, Meth and Joe Buddens need to STFU!!!! And I used to LOVE Meth, but before Jay came, he wasn’t selling. That Tical 2000 BULLSHIT was just that and I have never bought a Redman album in my life although he is good.
Beans,Freeway and Memphis should have seen the light earlier on in their careers and should have learn to diversify their talent(acting, ventures, clothing lines etc). But I think their chances to shine big are OVER.
Well, I think Memph could still have a slight chance cuz the ladies think he is cute, but he will have to change is style to cater to them. He ain’t gotta be a Ja or 50 walking around bear chested cuz I don’t think that’s his style, but he has to get out of “battle rapper” mode and become a corporate beast. It’s gonna take a LOT more work than he has ever put in.
Sorry so long :)
Def Jam still had a higher sucess/failure ratio than most labels. SInce rappers were always chunking rocks at the throne when Jay was just a rapper, they found it easy to do with him as a president. I wish Jay the best. I know all that bitching and moaning got on his nerves.
Mi Mi, Bre and Melody all suck Jayz D*ck wrote on December 29th, 2007 at 1:47 pm
Kingdom come DID NOT sell 2.5 million
get off the man’s nuts
Right. He sold 1.6 million and since then, the .6 have decided they can do without him at this point lol.
“It’s a mean world” James Brown(RIP)
#31 yeah all of that is true with the exception of Ross no one really heard of Ross until Hustlin even in Florida. But Jeezy and Luda were already known. But are you saying that Redman, Benie Sigel and LL werent known. Something happened for the new talent to overshadow the old talent. I think Jay made it a priority to make sure the people he signed or had something to do with (with exception of Luda) succeed. Which happens in all business ventures not just the music industry and not just Def Jam.
Jayz failed basically. And he ruined his image and legacy while doing it. Greedy mofo.
redman is the only dude that was actually talking w/ sum sense and he sold the least. LL the record business is DOWN, ppl dont buy ALBUMS ANYMORE meaning lack of money 4 promotion. ur BOSS wants an R n B label, hes HOV’s boss as well and HE not HOV calls the shots. why u do think rihanna, neyo, and the dream are gettin all the promotion. niggas forget LA Reid ran LaFace records down 2 the ground nearly screwing outkast/usher in the process. LL ur last 2 albums were pure trash and didnt even deserve promotion. all the promotion hov does is OUTSIDE the music bizz cuz THERES NO MONEY IN THE MUSIC BIZZ. kanye and 50 didnt get promoted well by their labels thus they kept pushing their albums back. 50 chose 9/11 and the best thing to do was 4 kanye to choose the same date as well, as much as 50 has bitched bout this it was the best promotion hes ever gotten. both rappers wouldnt have sold as much by themselves PLUS it equaled FREE PROMOTION 4 both labels. times are changin, its time 4 a new hustle cuz CDs aint workin no more, time 2 go digital, build a chain of hotels, build a chain of sportsbars, do suttin.
Yes I did the video myself.
“why does jay get the credit for some artists selling a lot and why does he get the blame for others flopping?”-bragd
That happens when you are president, you can’t only blame him for the bad.
Check the RIAA website, Juelz didn’t go platinum in the U.S.
That proves Hov has a great business sense yes he has to take the blame for the flops but you have to give him credit for there success aswell. He done everything that someone like Iovine at Interscope because if he had Stat Qou on his desk or he had 50 Cent on his desk he would do anything to promote 50 bcus he knows 50 could double his profits where as Stat Qou wouldnt simple as that. People that aint ruthless like that will fail it is the harsh reality of any business.
I see it as this most of yall got good points about the situation. Either way you look at it. I dont see why its only Jay taking the blame for anybody elses failure.
1. What extra steps did that artists do to promote THEMSELVES? Are they making music thats relevant to the people that buys albums.
2. If everyone is so concerned about who sold what, how come everyone didn’t buy the Roots, Ghostface, Redman, Method Man, and a few other Def Jam releases that didn’t sell that well?
3. What about the image of alot of these artist. Does it fit whats going on today in music? These are the things that make an artists successful or not. Believe it or not at the end of the day people are either going to like your shit or not. Stop blaming labels for you failures period. Everybody can’t do Kanye and 50 numbers. The game is not set up for that. Certain individuals sell and if people were so called true Hip Hop fans they would support the artists that they love and in todays rap world they fail to do so.
Stop blsming Jay ONLY for the Fsilures but then turn around and praise L.A and the others for the successes at Def Jam. Name me another label that has 26 Grammy Nods strictly off Hip Hop and RnB. But oh yeah, I guess Jay won’t get that credit either because he’s only responsible for the failures according to yall. Get real. Jay is as relevant today just like LL should be but his time is up. His fans are unloyal and Jay is still rockin.
Real Talk; You Can Kiss That Exclusive Jay-Z Interview, GOODBYE!!! LOL
Great Video!!! Y’all Working overtime trying to take this website shit over in 08 huh?
All the artists that flopped were artists that have BEEN FLOPPING.
Like many others have commented before me, people have to buy into your image and build interest enough to be influenced to buy your records and also some of its based off reputation.
Artists always blame the label but can’t blame Jay-Z for it. The label will only give you that backbone to push your record if they know it’s going to sell. They’re not going to waste their money to risk it. Maybe if this was in the late 90’s but some of these artists are lucky enough to put out an album at all.
TO YOU JAYZ HATERS GET OFF HIS DICK THAT NIGGA IS #1 GET THAT!I BEEN UK IN NOVEMBER AND JAYZ RUNIN SHIT THERE NOT THERE CAKE NIGGAS I ALSO BEEN IN BARBADOS AND JAY IS THE SHIT(HE DID A GREAT JOB STOP FUCKIN HATEIN ON JAY) OR BETTER YET KEEP HATEIN THAT CAT MAKEIN DOLLARS HA HA HA HA!!!
i agree with #31, Jay should have just shelved his own albums till he left presidency and just take over the industry in ’08
I HOPE Y’ALL TALK ABOUT THE NEXT PRESIDENT THIS MUCH. LOL
i see jay is having bad times times
IF YOU LOOK AT THE ALBUMS THAT FLOPPED THEY WERE GONNA FLOP WITH OR WITHOUT PROMOTION LET’S BE REAL HONEST HERE. LL STOP CRYING AND HATING ON JAY-Z BECAUSE HE HAS MORE MONEY THAN YOUR BITCH ASS. JAY-Z DID N EXCELLENT JOB DURING HIS TENURE AND IT IS SAD THAT THE RAPPERS THAT WERE ONCE HIS PEERS SPOKE UP OUT OF JEALOUSY AND THAT IS THE “TRUTH!” YOU KNOW IT AND I KNOW IT………GET ‘EM JAY!
OH I FORGOT TO SAY “EXCELLENT JOB” REALTALK KEEP UP THE GOOD WORK FOR THE WORKING CLASS… KEEP IT COMING IN THE 08′
They only got 26 nominations thanks to Rihanna, Ne-Yo, Kanye and the President. That’s four acts. How many acts Def Jam have? They the only ones you hear about. Def Jam hasn’t broke a new MC into the game since Jay has been president. Wasn’t Def Jam a New York based rap label? (LL, Public Enemy,3rd Bass, etc.) What happened? Then why is only the Southern and R