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‘Beer Labels In Motion’ Might Be The Best Beer Advertising Ever

By / 07.25.13
New England's attitude to beer in a nutshell.

New England’s attitude to beer in a nutshell.


The rise of craft beer has also led to a rise in beautifully designed beer labels. Beautifully designed, but static beer labels. Trevor Carmick sees this as an injustice, and has set out to rectify it.

Essentially, Carmick chooses a beer and then does surprisingly detailed animations of the label. For example, here’s his take on Ruination, the IPA from Stone…

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Or his take on the Edmund Fitzgerald porter from Great Lakes Brewing:

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You know what? Carmick is a genius. Honestly, craft beer can always use more, and more creative, advertising; the heartwarming viral ads are generally limited to the big brewers because, well, they cost a lot of money. Not helping is the weird laws about beer from state to state; just ask somebody from Texas about dry counties, or a Pennsylvanian about beer distributors. So, really, bring on the GIFs, the viral videos, and the reality shows: Good beer needs all the help it can get.


TOPICS#gifs
TAGSBEERcraft beergreat ideas

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