The Seinfeld sneaker market has long been an untapped goldmine, but not anymore thanks to Packer Shoes in New Jersey and Asics.
Packer Shoes posted to Instagram on Monday, teasing a collaboration with Asics that is inspired by George Costanza’s GORE-TEX coat from “The Dinner Party” episode of Seinfeld. The Gel-Lyte V collaboration project is orange suede with a black leather layer on the back and the teaser photo was even taken in front of Tom’s Restaurant, which was the setting for the coffee shop in the show.
Just from the teaser photo of the back half of the shoes, these look amazing, and I can’t wait to see what the whole thing looks like.The colors are spot on to Costanza’s coat from the show.
Packer Shoes also posted a pair of Instagrams showing off a GORE-TEX hat and a Yankee hat with Gore-Tex stitched onto the side (with the model in a fur-lined coat like Costanza’s for good measure).
These are going to be must haves for the Seinfeld sneakerhead in your life — or just anyone that is a fan of Asics. We’ll hopefully know more about them soon, but until then, we’re just going to have to be really excited about getting a Seinfeld themed shoe.
(h/t Sneaker News)