LaVar Ball hasn’t been doing the stuff that has made him such a polarizing figure lately. He’s not picking fights with anyone (well, at least anyone stateside), he’s not releasing sneakers that cost more than a monthly car payment, and he’s not trying to promote his basketball league that still doesn’t have too terribly many details.
Basically, while he’s been in Lithuania watching his two youngest sons hoop, Ball has kept a relatively low profile, aside from trying to get their coach fired and taking an ice bath next to Kevin Hart. But now, Ball is back, and he is ready to take over the hydration game.
According to Darren Rovell of ESPN, Ball’s next venture is — and I can’t believe I’m typing this, either — Big Baller Brand water. Even Rovell was skeptical of the news at first.
Lavar Ball announces he has struck a deal with a Lithuanian company to make Big Baller Brand water. Have not confirmed that this is actually legit. pic.twitter.com/yCzAE5qHrC
— Darren Rovell (@darrenrovell) February 9, 2018
But it turns out Ball is actually going for it, and he has pretty high hopes for the official water of big ballers everywhere.
LaVar Ball says he will import Big Baller Brand water from Lithuania to the US, says price point will be on par with Perrier or San Pellegrino. pic.twitter.com/qe7oKJjFQo
— Darren Rovell (@darrenrovell) February 9, 2018
“Which NBA player is advertising water? No one,” Ball told the Lithuanian website 15min.it, according to Bleacher Report. “Everyone in the U.S. is for some reason too proud for water campaigns. There are energy drinks that get advertised, but no one even thought about water.”
Now, this isn’t totally accurate, because Stephen Curry is sponsored by Brita, but Ball is certainly right that sports drinks are more widely endorsed than water. But hey, good for LaVar Ball, anyway.
