Domino’s in Japan made headlines with their idea to use reindeer to help deliver pizza this winter, a clever tie-in for the Christmas season. Would it work? Would there be complaints? Would the pizza even stay warm? Nobody knows or will ever know now because the idea has been nixed by Domino’s Japan. And their explanation is very simple:
The reason is that “Reindeer control is difficult”.
Who knew that trying to use a wild animal to deliver pizza would be a chore. The company continues on, promising to keep their reindeer GPS tracker alive while scrapping the real reindeer delivery driver:
We have decided that we can not meet our criteria for reliability and safety. Although it was judged to be difficult in many cheers from everyone, the icon of “GPS DRIVER TRACKER” will be reindeer until the Christmas as announced the other day. On this occasion, please use “GPS DRIVER TRACKER” to see the reindeer design icon which is a piece of dreams.