The pressure to repeat yourself as a director, especially when your debut feature is as successful as Get Out was, must be intense. In his follow up, Us, Jordan Peele’s ability to maintain style without repeating content, to give us what we want without giving us what we’re expecting, is about as close as it gets to a blueprint for modern commercially viable filmmaking. With the future of the theatrical experience itself in doubt, we’re told the only thing that still gets people into the theater anymore are “brands” — Marvel, Star Wars, Pixar. After Us, “Jordan Peele” feels like a brand of its own.
It’s not easy to have a $70 million opening weekend for a non-animated movie not based on an existing IP (“intellectual property” — ie, not a sequel, not based on a comic book, TV show, breakfast cereal, etc). In fact, BoxOfficeMojo is calling Us‘ first weekend “the second largest opening ever for a live-action, original movie” (not based on existing IP). The scale of that success comes into focus when you scroll up to the first largest such opening, Avatar, at $77 million, which cost $237 million to make. Us cost $20 million.
Box office numbers are an imperfect way to explain a movie’s impact and importance, but clearly something is happening here, and it goes a lot further than Us coasting on the love for Get Out. The movies aren’t even that similar, aside from both being ostensible horror movies co-produced by Jason Blum (who certainly deserves some credit for all this success).
Get Out embraced the horror movie format for a quasi-comedic racial satire. Peele essentially used the promise of genre to deliver social satire. In Us, you go in expecting sort of the same thing, but it mostly ends up just being a slick horror movie. Not especially introspective, but just think-y enough. In Us, Peele uses the promise of social satire to deliver genre.
Lupita Nyong’o plays Adelaide Wilson, who we first meet in 1986 when she’s a little girl visiting the Santa Cruz Beach Boardwalk for the first time. As a person who also visited the Santa Cruz Beach Boardwalk in the ’80s and ’90s I can confirm that it is a perfect setting in which to imagine evil spirits, vampires, and the like (see also: Lost Boys), a theme park that somehow feels pre-abandoned, full of ghosts even when it’s at full capacity with the living. How many cults and serial killers have passed through this area?
Adelaide wanders away from her inebriated father into a hall of mirrors, only to discover that classic horror movie trope — the “reflection” moving of its own accord. 30 years later, Adelaide is on a vacation with her husband, Gabe (Winston Duke, previously M’Baku in Black Panther) and two kids, returning to Santa Cruz once again, where she can’t shake the feeling that her double is still out there somewhere.