Eminem is going from rapper to restauranteur with next week’s opening of Mom’s Spaghetti, a new eatery based on the pop-up concept inspired by one of his most famous lyrics. The Detroit rapper previously brought the dish based on his famous “Lose Yourself” line to his Revival promotional event, as well as a second pop-up dedicated to the hospital workers of Detroit during last year’s quarantines. He also brought the pop-up to Coachella and Firefly in 2018 when he headlined those festivals. To promote the restaurant, Eminem even shot a tongue-in-cheek commercial that is currently airing on local TV.
— Adam Graham (@grahamorama) September 24, 2021
In addition to Mom’s Spaghetti — both with and without meatballs — the restaurant will apparently be serving something called a “s’ghetti sandwich,” which sounds like exactly the thing a stressed-out mom living on the outskirts of Detroit’s city center would serve a hyperactive pre-teen. In the commercial, which details these items, Eminem appears to upchuck a takeout container from the restaurant, paying a fitting tribute to the line that inspired the whole thing:
His palms are sweaty
Knees weak, arms are heavy
There’s vomit on his sweater already: Mom’s spaghetti
You can lose yourself in the saucy, noodle-y goodness next Wednesday, September 29 in Detroit.