It’s over, friends. We can no longer “do it for the Vine” after Twitter announced it’s shutting down its little video pet project that turned virtual “nobodies” into overnight stars with short, six-second video loops.
We can’t say we didn’t see it coming, though, especially, when Instagram and Snapchat got into the video-sharing service game and started to take over. Plus, Twitter still couldn’t figure out a way to monetize a service like Vine. These rappers did though because after six seconds of their little-known songs got viral, so did their stock.