Matthew McConaughey is the king of perplexing car commercials. There’s no getting around that. His Lincoln saga has been going on for something like half a decade and has featured everything from bulls standing in a highway to fully-clothed swimming pool backflops to multiple Matts sitting in one car that appears to be resting on top of a body of water. They’re nuts on their face and even nuttier if you think about them for more than 15 seconds, which I do daily.
With that said, it is my great pleasure to report we at least have a challenger now. Jeremy Renner — action star, house flipper extraordinaire, aspiring rock star — is starring in a series of Jeep commercials this summer titled “Summer of Jeep.” The uniting theme of the three spots is something like this: Jeremy Renner loves Jeeps and the desert and playing live rock shows. Fine, great. But like McConaughey’s Lincoln commercials, things get screwy if you, say, spend the better part of an afternoon watching them and applying the least bit of scrutiny to them. Which I did. And it left me with one simple question: What the hell is happening in Jeremy Renner’s Jeep commercials?
Follow me on a dusty road to chaos.
Jeremy Renner is sitting alone at a table with a blank notepad he appears to be attempting to fill with song lyrics. He sees a Jeep in the dirt parking lot outside and proceeds to have an elaborate fantasy about driving around the desert in this Jeep with a mysterious woman accompanying him.
A few notes
Look closely at this picture.
Yes, Jeremy Renner is daydreaming about riding around the desert with a beautiful woman while the two of them blast his own music out of a Jeep.