08.12.09 9 years ago 40 Comments

(I might just be saying this because he’s partying, but that costume is effing amazing.)

Transformers and G.I. Joe scored big at the box office, so why not adapt so more kids toys?  Like, say, Legos? Don’t answer that.  Believe it or not, in Hollywood, that’s considered a rhetorical question.

WB is toying with plans [haha TOYING, get it? *cocks pistol*] to develop a movie around Lego and its popular building blocks.  Scribes Dan and Kevin Hageman are penning the script for the family comedy that will mix live action and animation. Warners is keeping the plot tightly under wraps, but it’s described as an action adventure set in a Lego world.

Directors and producers in town have attempted to make a Lego movie for years, approaching the Danish toymaker with various ideas, but Lego turned down most of them because it’s highly protective of its brand.  But the company sparked to producer Dan Lin and the Hageman brothers’ embrace of core values Lego wanted to include in a film, especially “a fun factor, creativity and that imagination has no boundaries,” Lin told Daily Variety.  [Variety]

See, hundreds of people had wanted to make a Lego movie before, but when the Lego execs asked how they’d do it, the answer was always, “We were thinking of something totally without fun, creativity, or imagination, like building a puppy casket according to spec.”  After a few rounds of that, we just assumed it’d never happen.  But this Dan Lin guy, he wouldn’t take no for an answer, and when he finally broke into the office he said, “Guys, I know this is gonna sound crazy, but we should make a movie that kids will like.”   We hired him on the spot, and then we all went out for Jamba Juice.

Around The Web