Confession: I’ve only ever had one bar of Mast Brothers chocolate. Enticed by the (at that time) gloriously nautical graphic design, I paid something like $8.99 for it, and was ultimately pretty disappointed. I mean, it was chocolate. But it wasn’t the best chocolate I’d had in my life.
Apparently I’m a discerning chocolate consumer, because I’m not alone in my opinion. While whispers of the hipster duo’s inferior chocolate had been going around for quite some time, last December, Dallas Food published a four-part series publicly challenging the Mast Brothers’ claim of being a bean-to-bar company. (And Mast Brothers issued their own letter addressing the accusations.)
Last year’s hoopla doesn’t seem to have touched the company’s sales, though: Today they announced plans to expand into the 300-acre Brooklyn Navy Yard, which is already home to more than 300 businesses. Not only that, but the bearded bros are hoping to hire 100 additional workers for the new 65,000-square-foot factory, more than doubling their existing workforce of around 75 people.