People Are Dying To Get Their Hands On This Insanely Delicious Bagel/Muffin Hybrid

08.15.16 2 years ago

Step aside, spaghetti grilled cheese and avocado bun burgers. There’s a new food trend in town, and it’s both completely self-aware and also really, really, ridiculously good-looking.

It’s called the mufgel, and it’s exactly what it sounds like: a muffin/bagel hybrid. Created by Scot Rossillo, self-titled “Bagel Artist” and the man behind the rainbow bagel of yestermonth, the inspiration for the mufgel actually came from a radio ad making fun of viral food trends. Rossillo’s ears perked up at the joke — which actually named the mufgel. By July 23, the pastry was made reality at The Bagel Store in Williamsburg.

And just look at the glorious results of the mufgel joke:

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