It’s called the mufgel, and it’s exactly what it sounds like: a muffin/bagel hybrid. Created by Scot Rossillo, self-titled “Bagel Artist” and the man behind the rainbow bagel of yestermonth, the inspiration for the mufgel actually came from a radio ad making fun of viral food trends. Rossillo’s ears perked up at the joke — which actually named the mufgel. By July 23, the pastry was made reality at The Bagel Store in Williamsburg.
And just look at the glorious results of the mufgel joke: