It is no secret that millennials don’t have time for cereal. They may live at home, and certainly be nostalgic about the stuff, but they just don’t have the time for it. But while that may be the case, the fine folks at Kellogg’s aren’t about to quit fighting the good fight. Millennials may not have time for cereal, but they do like spending money, so a boutique cereal restaurant in Times Square is right up their 18 to 34-year-old ally.
Set to open this coming Fourth of July, the all-day cereal cafe, simply named Kellogg’s NYC, will put a tasty spin on your old favorites. An order of “The Corny Blues” for instance, will feature corn pops, blueberry jam, lemon zest, and a pinch of salt over your choice of milk, soy milk, yogurt or ice cream. On the sweeter side of things, offerings like the “You’re Cracklin’ Me Up” feature Cracklin’ Oat Bran, dried cranberries, white chocolate, and toasted coconut.