Everything You Thought You Knew About Marijuana Edibles Is About To Change, Thanks To This Award-Winning Pastry Chef

12.09.15 3 years ago 3 Comments

PR Newswire / Jon Shaft

There are two truths we hold self-evident when it comes to the subject of weed-infused edibles: 1) They can be incredibly unpredictable — one bite could do nothing, or it could send you into outer space with kittens for two hours when all you wanted was a nap, and 2) they don’t always taste great.

That’s all about to change thanks to James Beard Award-winning pastry chef Mindy Segal, who’s the first world-renowned pastry chef to get into the dank goodies game. (That’s a highly scientific term I just retrieved from 1998.)

Segal has been in the business of “making people feel good” for the past 30 years (just check out the reviews of her restaurant, Mindy’s Hot Chocolate) and says she’s not about to stop now. Yesterday morning, she announced that she’s partnering with Cresco Labs on a signature line of marijuana edibles.

Speaking about the announcement over the phone, Segal explained that she’s “at a fork in the road and taking the right path.” In fact, while it may seem out of character for a world-renowned chef to get in bed with a cannabis cultivar, Segal explains that, for her, it’s just an extension of what she already does six nights a week at her restaurant.

During our brief conversation, she made several things very clear: She’s not a dealer, she’s not selling to children, and she’s got the approval of her husband and her parents. As for everyone else’s stigmas? “I don’t know if you’ve read anything about me, but I’m not a person who follows trends or really cares what people say about me.”

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