Music

Brandi Carlile’s Grammys Omnipotence Proves That Making Great Music Still Matters

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During December’s CBS This Morning episode, where the major category nominees for the 2019 Grammys were announced, Janelle Monae highlighted the broadcast with a memorable, heartfelt moment. She was part of the team recruited to read off the lists of nominees, and she apparently didn’t expect to hear that her album Dirty Computer was up for Album Of The Year honors. She got emotional when she did, and it was a touching live television scene.

It also wasn’t the only surprise.

Folk rock/Americana singer-songwriter Brandi Carlile had a supreme presence on the list of nominations, which was not at all something that was widely predicted. Only Kendrick Lamar and Drake received more nods this year (eight and seven, respectively) than she did (six of them), and hers weren’t all in genre-specific categories either: Her work is up for Album Of The Year, Song Of The Year, and Record Of The Year.

There were some nominees that weren’t exactly shoo-ins, but they did make sense after a bit of thought. H.E.R. and Ella Mai come to mind, but they both had popular streaming hits last year: H.E.R.’s “Best Part” has over 212 million Spotify plays as of February 1, while “Boo’d Up” racked up more than 146 million. They may not be superstars yet, but they’re at least part of the pop culture conversation. Aside from Kacey Musgraves, whose Golden Hour was a country crossover success story, Carlile was the only artist up for those three awards who is not directly related to pop or hip-hop, the most listened-to genres of today. Yes, By The Way, I Forgive You had an impressive No. 5 peak on the Billboard 200 chart, but it wasn’t exactly a popular record.

To quickly add foundation to that claim, let’s check how many Spotify streams the 2019 Record Of The Year nominees have (again, as of February 1):

  • “This Is America” by Childish Gambino: 275.6 million
  • “Shallow” by Lady Gaga and Bradley Cooper: 321.7 million
  • “The Middle” by Zedd featuring Maren Morris and Grey: 599.7 million
  • “I Like It” by Cardi B, Bad Bunny, and J Balvin: 719.7 million
  • “All The Stars” by Kendrick Lamar and SZA: 552.4 million
  • “God’s Plan” by Drake: 1.1 billion
  • “Rockstar” by Post Malone featuring 21 Savage: 1.4 billion

And finally….

  • “The Joke” by Brandi Carlile: 5.9 million

If I bothered to put that data into a bar graph, you might think that the column for Carlile’s “The Joke” was just a graphical glitch, a slight and accidental thickening of the bottom line. That song’s plays would account for just two percent of the spins on “This Is America,” or .4 percent of the listens “Rockstar” has.

Heck, let me make a quick bar graph:

Uproxx

With the Grammys, popularity is rewarded. Even the Recording Academy has somewhat admitted that the awards are a popularity contest, even going as far as to use that exact phrasing: In 2017, Bill Freimuth, the Academy’s senior vice president of awards, said that when it came to some categories, recognition “felt like more of a popularity contest.” The Academy has made a lot of changes to the Grammys since last year, so is this still true? To a significant degree, probably, yes. But Carlile’s nomination domination shows that sometimes, quality can get recognized, even if it isn’t widely known.

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