Day N Vegas Is A Fresh Hip-Hop Festival With Plenty Of Room To Grow

Growing pains are a natural part of any new endeavor. The inaugural Day N Vegas Festival was no different, experiencing the sort of hiccups that eventually get ironed out with experience — and the experience was worth giving it another go. It helps that the first-year fest was able to secure so many big names and big moments to offset the rough patches. Future iterations with those rough spots smoothed over might just make Day N Vegas one of the premiere hip-hop festivals around.

On seeing the initial lineup for Day N Vegas back when it was announced, fans had to be impressed that the first-time fest was able to land not only whales like J. Cole, Kendrick Lamar, and Travis Scott, but also at how many other fish had been swept up in the organizers’ apparently very wide and very fine nets. The festival’s crown jewel wound up being J. Cole, using his Friday night headlining set to launch an entirely new album cycle, and giving Day N Vegas the singular moment that most festivals hope to achieve. And it is remarkable that the festival survived one of its headliners canceling (Scott), with the swift replacement of Future x Metro Boomin’ along with the likes of Young Thug and Playboi Carti more than making up for it. However, having such a jam-packed lineup can have its drawbacks as well as its advantages.

Philip Cosores

While the quantity and variety of artists tapped to perform was indeed impressive, it also helped cause a veritable logjam of scheduling conflicts for some concertgoers and led to weird scheduling quirks that saw newcomers counter programmed against veterans, reducing their ability to draw a crowd, or forcing fans to choose between two rising stars. Personally, I wanted to see how Bay Area up-and-comer Guapdad 4000 would rise to the occasion, but he was scheduled way too late, conflicting with headliner J. Cole.

The embarrassment of riches did provide some truly stellar acts the opportunity to shine, like Smino, whose set at the Roll The Dice stage exceeded my expectations in terms of draw despite the sound issues that had plagued artists at the medium-sized stage all weekend. YBN Cordae was typically stellar despite being confined to the limits of the smallest stage, Hunnid. The three-stage setup felt like it could have worked a lot better if the layout were tweaked to allow freer movement between them, and if the fest’s organizers had spaced out the performance blocks a little more. The frenetic pace worked against strivers like Dreamville’s Cozz and Lute, TDE’s Reason and Zacari, and the infectious energy of Young Thug affiliates Lil Gotit and Lil Keed.

Philip Cosores

However, given the time constraints each artist had to work with — Schoolboy Q openly joked during his set that he felt he was overpaid to do “just thirty minutes” — many were able to make an impression with sheer energy. Artists like Brockhampton, DaBaby, Megan Thee Stallion, and Rico Nasty electrified the crowd, which ran pretty young despite the snarky Schoolboy goad that the front stage fans at his stage were “too old to be out here.” The relative inexperience of the festival going crowd was evident in many of the wardrobe choices; the crop top and short-shorts combo might be “cute” but come sundown, many attendees were left shivering in the desert night air, caught unaware by the drastic, Las Vegas temperature shift.