Roblox has increased its standing in the music world lately, from hosting a Lil Nas X concert to draining Cardi B’s bank account. Now the video game is going to have a Grammys presence, too, as they and the Recording Academy are teaming up for a Grammy Week on the platform.
The Las Vegas-themed experience (since the Grammys will be in Vegas for the first time this year) goes down virtually from March 30 to April 3 and will feature “artist avatar meet & greets, chats, mini games, prizes,” and a performance from Camilo, making him the first Laton artist to perform on Roblox.
Camilo says of the performance, “When Roblox approached me, I immediately got very excited because this was the first time in my life that I would be doing something like this. I’m also grateful that I’ll be able to bring this unique experience to La Tribu, especially during Grammy Week. I was already incredibly honored to be one of this year’s nominees, and to perform in a completely new way in the Metaverse, brings it to a whole new level. I can’t wait!”
Camilo is among this year’s Grammy nominees, as Mis Manos is up for Best Latin Pop Album.
Panos A. Panay, Co-President of the Recording Academy, also noted, “We are thrilled to partner with Roblox for our first-ever official Grammy Week experience in the Metaverse. We are always looking to innovate and reach music lovers wherever they are, and there is no better partner for us to accomplish this than Roblox. Online gaming platforms are quickly becoming one of the most important music discovery channels for tens of millions of fans. As an Academy, it’s our priority to continue broadening where and how our members connect with audiences around the world. Plus, my 8-year-old twin daughters think this is amazing.”
Jon Vlassopulos — vice president, global head of music of Roblox — also said, “The Grammy Awards are iconic and we’re delighted to bring the hottest music show of the year to fans across the globe. We’re thrilled to be featuring Camilo, our first Latin virtual concert performer on Roblox, giving the community new music and genres to discover.”
Find the full list of 2022 Grammy nominations here.