Jay-Z’s playlists on Tidal have become a tradition of sorts, not just allowing him to stay in touch with fans — something he obviously cares very much about, judging from his recent drop-in on Twitter Spaces — but also to show off his musical knowledge, which he also seems to care about a lot.
His latest list has arrived to commemorate the renaming of financial services tech company Square to Block, as soon-to-be-former Twitter CEO and Square co-founder Jack Dorsey announced on Wednesday this week (after roasting Facebook’s re-brand, no less). Square also recently purchased Tidal, which helped Jay-Z secure a seat on Square’s board of directors. Therefore, the new playlist, “Block Vibes,” is a celebration of the change, of sorts, as well as an interesting marketing ploy, introducing the new name and demonstrating synergy across the new brand, which also encircles Cash App.
The list once again showcases Jay’s expansive tastes, including up-and-coming rappers like Mach-Hommy and Vince Staples, backpack rap stalwarts Madlib and MF DOOM, eclectic bands Haitus Kaiyote and Khruangbin, and rising Afrobeats stars Tems and Wizkid.
In addition to being folded into Block’s overall corporate structure, Tidal also recently revamped its artist payment system and added a free tier to allow for ads and better payouts to the artists that make the business all its money.
Listen to Jay-Z’s new “Block Vibes” playlist below.