News broke Sunday morning that Scooter Braun’s Ithaca Holdings has agreed to acquire Scott Borchetta’s Big Machine Label Group in a huge industry deal. This new acquisition means Braun now owns the rights to all of the music Taylor Swift has previously recorded. Taylor penned a melancholy letter expressing her disappointment in the recent deal on her Tumblr page. In the letter, she outlines her experience with Braun and Borchetta, saying she had been “bullied.”
Taylor added a photo of an Instagram post by Justin Bieber, which appears to be a screenshot of a FaceTime call between Braun, Bieber, and Kanye West. Taylor circled Braun’s face in red and wrote, “This is Scooter Braun, bullying me on social media when I was at my lowest point. He’s about to own all the music I’ve ever made.”
Taylor began the letter by saying she has spent many years trying to acquire the rights to her own music.
“For years I asked, pleaded for a chance to own my work. Instead I was given an opportunity to sign back up to Big Machine Records and ‘earn’ one album back at a time, one for every new one I turned in. I walked away because I knew once I signed that contract, Scott Borchetta would sell the label, thereby selling me and my future. I had to make the excruciating choice to leave behind my past. Music I wrote on my bedroom floor and videos I dreamed up and paid for from the money I earned playing in bars, then clubs, then arenas, then stadiums.”
The pop star explained she had not been warned of the acquisition, but had found out about it online along with everyone else.
She said the news reminded her of his “incessant, manipulative bullying.”
“Some fun facts about today’s news: I learned about Scooter Braun’s purchase of my masters as it was announced to the world. All I could think about was the incessant, manipulative bullying I’ve received at his hands for years.”