TikTokers, Rejoice: UMG Artists’ Catalogs Are Returning To The Platform Under A New Licensing Agreement

TikTok’s future in the United States still hangs in the balance, but there is some positive TikTok-related news. (Unfortunately, it is not that Soulja Boy bought TikTok — not yet, at least.)

On Thursday morning, May 2, Universal Music Group and TikTok shared a joint press release confirming “a new multi-dimensional licensing agreement that will deliver significant industry-leading benefits for UMG’s global family of artists, songwriters, and labels and will return their music to TikTok’s billion-plus global community.”

All UMG artists’ catalogs were removed from TikTok on February 1 and remained absent from the platform, save for Taylor Swift ahead of the release of her The Tortured Poets Department album last month.

The joint agreement marks a new era of strategic collaboration between the two organizations, built on a shared commitment to help UMG’s artists and songwriters achieve their creative and commercial potential,” the press release outlines. “By harnessing TikTok’s best-in-class technology, marketing and promotional capabilities, UMG and TikTok will deliver improved remuneration for UMG’s songwriters and artists, new promotional and engagement opportunities for their recordings and songs and industry-leading protections with respect to generative AI.”

The press release additionally emphasizes a commitment to “new monetization opportunities utilizing TikTok’s growing e-commerce capabilities,” “artist-centric tools,” and “to protect human artistry.”