Senior Editor
02.18.10 18 Comments

(That damned eagle is back!  Now he’s stealing Ryan Reynolds’ shirt!)

Rich Ross took over as president of Disney studios late last year, and though I don’t know much about him, he seems pretty gangster, and I like that.  First he killed Wild Hogs 2, then a horrible-sounding Robin Williams comedy called Wedding Banned, and now plans for The Proposal 2.  As a corporate suit his heart may not be in the right place, but as they say in church, the road to heaven is paved with bad intentions.  I dunno, something like that, it was hard to hear with the priest’s hands over my ears while I was blowing him.

The studio behind the original hit has told the producers that it’s not interested in making a follow-up to one of its biggest 2009 hits. It’s all part of Disney’s new edict to make, essentially, only two kinds of films: The $150 million-plus blockbuster with lots of CGI and merchandising (i.e., anything that was once a ride at Disneyland or already a Disney title; anything old or new from Pixar; or a major character at Marvel Studios, for which it paid $4 billion last year) or the $30 million project with young, cheap, on-the-cusp movie stars.

The franchise-intensive mantra came after Disney CEO Robert Iger admitted publicly and unflinchingly that 2009 had been “awful”: Having started the year with Confessions of a Shopaholic (domestic gross: $44 million) in the worst recession of all time, it then summered with the costly $150 million rodent flop G-Force (domestic gross: $119 million), and spent the end of the year eating turkey upon turkey: The Bruce Willis action flick Surrogates (domestic gross: $38 million) was laughable; the comedy Old Dogs (domestic gross: $48 million) was not. [Vulture]

So yeah, a guy who wants CGI franchises may not always be quality’s best friend, but no one complained when the Commies killed Hitler either.  Meanwhile, sources say that the news has left Pete Hammond suicidal.  Luckily, an eagle stole the knife that he cuts with.

Around The Web