If you live in a coffee mecca, like Seattle or Austin, your morning joe is probably sustainably sourced. Even at less likely locales, it’s more and more common for people who are passionate about coffee to demand that the growing, processing, trading, and exporting of their beans be done ethically. Although, some people obviously reserve their coffee-passion for revolt over coffee cup design while others are running around Moscow trying to score a bag of beans that they bought using bitcoin on the darknet.
Now, 7-Eleven is giving customers everything they want: fair trade coffee served in a conflict free cup without the interference of a hipster barista or the threat of Russian jail. To create this quality cup of coffee, 7-Eleven has sourced Rainforest Alliance Certified, single origin beans from the Matagalpa region of Nicaragua.
The new line will ideally benefit the communities who grow it, the environments in which it is grown, and the wildlife that lives in those regions.
Try our @RnfrstAlliance certified single-origin coffee. It’s coming direct from the fields of Matagalpa, Nicaragua to a store near you. pic.twitter.com/tWv4kVNWEe
— 7-ELEVEn (@7eleven) November 11, 2016
“It’s a great tasting, premium cup of coffee without the premium price,” said Nancy Smith, 7-Eleven senior vice president of fresh food and proprietary beverage merchandising in a press statement. “And it does so with minimal impact on the environment. Nearly every major coffee-producing region of the world is under stress as changing weather patterns affect coffee production. By working with the Rainforest Alliance, we can help foster sustainable farming practices that protect natural resources.”
Made exclusively with Arabica beans, the beverage is described as medium-dark roast and full-bodied with sweet notes of cocoa and a tasty dark chocolate aroma. But, don’t worry: You can just call it a 24 oz. black coffee. Plus, you can buy a jalapeño & cream cheese taquito along with your coffee and that’s a clear win.
