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These Are The Beer Trends Brewers Want To See Next


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Like all industries, the craft brewing world goes cycles through trends almost constantly. For years, the West Coast IPA was trending (and still is). Over the past half-decade, barrel-aged stouts have had their day in the sun, followed by New England-Style IPAs, Goses, and, most recently, craft lagers and low-calorie, low-ABV beers.

Since new brewing trends seem to pop up every other week, we decided to ask some of our favorite brewers the trends they hope to see in the coming months. From a return to classics, to new hops varieties, to a renewed interest in flagship beers, these brewers didn’t hold back on their hopes for the industry.

More pilsners

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Mark Theisen, head brewer at Coronado Brewing Company

I hope to see the continuation of the trend towards drinkable, refreshing, pilsners. It’s funny, because if you ask most brewers what their favorites styles are they’ll often say pilsners. They are crisp, clean, easy to drink, and very flavorful when done right.

New hop varieties

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Brad Manske, beverage director for VH Beer

Exploring new hop variations. Nowadays, there are so many varieties available to brewers to explore and blend to create something unique to them.

A renewed interest in flagship beers

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Justin Baccary, owner of Station 26 Brewing

A renewed focus on flagship beers. If brewers spent more time dialing in flagships instead of brewing one-off beers every week, I think that’s good for the consumer and health for the industry.

All-natural beer

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Scott Francis, president, co-founder, CEO and co-owner of Santa Monica Brew Works

All-natural beer. At Santa Monica Brew Works, we’re always experimenting with new ingredients. Flavored beers and seltzers have been a driving force for innovation, and we are paying close attention to the trend. I’ve enjoyed brews with melon, citrus, berry, and grapefruit. My hope is that as brewers continue to incorporate these and other natural flavors into beer, they source local and all-natural ingredients whenever possible.

Earth-conscious barley

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Mike Stoneburg, brewmaster at Bluepoint Brewing Company

Barley moving back into the upper midwest and pushing out GMO crops – small grains belong in the upper midwest, not corn. Barley for beer grown in areas where it naturally grows will help save the earth.

Better tasting low-ABV beers

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Adrienne Templeton, brewer at Bonfire Brewing

Really good, excellently crafted, full-bodied, but very low ABV beers. It would be amazing to have more options for beers that taste like they’re 7%, but really come in closer to 2 or 3%. Some parts of the industry are trending this way, but many of us could stand to go further.

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