If you’ve ever eaten cereal in your life, you know all about the sweet, discolored milk left over after you finish your Corn Flakes or Lucky Charms. To many, it’s the best part of the experience. When you slurp up that last bit of milky goodness all your cares seem to melt away and you’re transported to your childhood kitchen table. You fondly remember watching Saturday morning cartoons and forget about all the stresses, responsibilities and irritation of being an adult. If only there was a way to capture that hopeful innocence in a concentrated form…
Well, the Vermont-based ice cream mad scientists at Ben & Jerry’s just launched three new flavors that should appeal to the most passionate cereal milk fans. They’re calling them “Cereal Splashbacks” — pretty much the equivalent of frozen nostalgia in a bowl with flavors like “Fruit Loot”, “Frozen Flakes”, and “Cocoa Loco.”
It seems like cereal is on everyone’s mind recently. Only a few weeks ago, General Mills dropped cereal-themed oatmeal in the Canadian market. In the great, white north you can now eat Cinnamon Toast Crunch and even Lucky Charms oatmeal. Also, the world was blessed with Girl Scout Cookies cereal. We can hardly keep track of all this goodness.
Don’t worry, Ben and Jerry’s isn’t releasing these beauties exclusively in Canada. They are available right here in the US of A. (Cereal milk ice cream has actually been available at David Chang’s famous Milk Bar for quite some time, which has stirred a little controversy.)
The first flavor, “Fruit Loot”, is more drenched in childhood nostalgia than the milk at the end of a bowl of Fruity Pebbles or Fruit Loops. And that’s exactly what it’s emulating with cereal milk — flavored ice cream and “crisp fruity cereal swirls.” If they even vaguely resemble the childhood staple, they will be a bigger winner than the golden monkeys on Legends of the Hidden Temple.
“Choco Loco” is pretty much Ben and Jerry’s version of Cocoa Pebbles. Many of us remember the amazing, chocolatey milk at the end of a bowl as a breakfast staple. Regular chocolate milk couldn’t compare.
“Frozen Flakes” might appeal to a more grown up version of yourself. A grown up who still likes his or her cereal coated in sugar, though. This is their version of Frosted Flakes and nobody would say that’s a bad idea.
Now that we brought you the good news, it’s time for the bad. Sadly, you can’t walk into your local grocery store and pick up one (or all) of these very special ice creams. They are currently only available at Ben and Jerry’s Scoop Shops. But, if you live in a big city the odds are you’ve got one within driving distance so don’t fret.
The only question is: where will this lead? What’s next, Captain Crunch-inspired ice cream that tears holes in the roof of your mouth? There’s no limit to where this could go.
