Johnnie Walker — originally started by a Scottish grocer — is likely the most popular blended Scotch whiskey in the world. The line is made up of seven blended scotches, from the well-known Johnnie Walker Red to Johnnie Walker Blue, which is so famously good it even got a tribute from Archer. Now, the grocer represented on the label is going to have a female version, Jane Walker, in a long-rumored and oddly delayed ad campaign.
The campaign was ready to go back in late 2016, in time for a potential Hilary Clinton presidential win, but was temporarily put on ice. Now, rumors are swirling that Jane is on the way, as labels have leaked.
It appears Jane Walker will be a special edition — though it’s not yet clear if it’ll be an entirely different blend or more of a promotional stunt. We’ll likely find out soon enough, as 2018 unfolds. For what it’s worth, the growth in whiskey over the last few years has largely been driven by women. Still, the fact that any whiskey distiller, in an industry built on tradition, would be so willing to make room for a new spokescaricature, is worthy of a tip of the old top hat.
(via Drampedia)
