Last June, the internet went bananas for a brightly hued Starbucks drink. The perfect, pastel-colored beverage for spring, the “Pink Drink” was a coveted secret menu item for countless aficionados of the Seattle-based coffee chain. The strangest part of the enthusiasm for the drink was the fact that it wasn’t even technically a coffee-based drink. But, apparently this doesn’t matter (as Starbucks is now more associated with “sugar” than “coffee”).
Consisting of Strawberry Acai Refresher, coconut milk, Green Coffee Extract, and strawberries, the Pink Drink was described as having a flavor reminiscent of Strawberry Nesquik. This drink once again proved that bright colors and nostalgia sells (remember the Ecto Cooler comeback?). But, since it wasn’t on the menu, customers had to make a special order to get it. They were forced to specifically ask for each individual ingredient to get their fix.
Twitter users used words like “addictive”, “magical”, and “life-fulfilling” to describe the beloved drink and even started the trending hashtag #PinkDrink. But, with all the love for the Pink Drink, it seemed doomed to remain in the seemingly mythical world of the secret menu for all eternity.
Until now. After almost a year of fanaticism, Starbucks finally decided to add the drink to its menu as of April 10th.
“We’re thrilled that the beloved Pink Drink is joining the Starbucks menu, just in time for the warmer spring months,” Vivienne Long, Starbucks vice president, U.S. Retail Beverages said in a press release. “This delicious and refreshing drink is a celebration of our customers’ and baristas’ creativity and is just one of the 170,000 ways we craft beverages to meet each person’s unique taste preferences.”
Obviously, Twitter and Instagram are abuzz about the news.
Now that Pink Drink has been added to the regular menu, how soon before some of the other famous secret menu items are also added? As much as social media exploded for Pink Drink, other Starbucks drinks trended last spring as well.
As soon as the fanfare for Pink Drink died down, the world was given “Purple Drink” — passion iced tea, coconut (or soy) milk, vanilla syrup, and blackberries. It’s yet another coffee-free drink. What gives, people? What happened to regular, old, iced coffee?
After the Pink Drink hullabaloo and the Purple Drink excitement ended, all of a sudden “Blue Drink” appeared to confuse and delight us. Apparently, Blue Drink was just Purple Drink without the blackberries. Talk about a letdown. That’s like the Al Capone’s vault of drinks (way to go Geraldo).
If you haven’t already moved on from Pink Drink (to a veritable rainbow of beverages), you can pop into your local Starbucks and order the drink by name. They’ll even know how to make it without being told. Although, now that it’s not a secret menu item it might not be cool anymore. Maybe it’s time for someone to make up a new, strange drink to take its place. Maybe it could even contain coffee. Just kidding. That would be silly.