If you could excuse Gen X for a moment, they’ll be having a heartfelt reunion with a none more ’90s adult refreshment for a little bit.
https://twitter.com/Zima__Official/status/876894385476075525
The most infamous malternative beverage of the Clinton years has officially returned. Yes, the mighty Zima has returned to store shelves. Depending on your perspective, Zima is a silly ’90s punchline or a booze transportation system that was unjustly killed off. Either way, the mood online has been warm and cheery about the prospect of being reunited with dear sweet Zima.
Today is the day! #ZimaIsBack pic.twitter.com/9SaD5E9jFG
— David (@pumpkinpie65) June 16, 2017
It's baaaack! @ZIMA_JAPAN spotted while shopping on the thirstiest day of all! #zimaisback pic.twitter.com/e5MqqbNoNX
— Kristen Lucas (@TheKris10Lucas) June 16, 2017
@Zima__Official The Zima Challenge. Chug one while listening to a '90s song. I just made it up. #zimaisback #zimachallenge pic.twitter.com/opeRhh5fTg
— Matthew Garrison (@matt_garrison) June 15, 2017
https://twitter.com/kristyschervy/status/874856979105271813
MillerCoors announced earlier this year that they’d be moving forward with a Zima revival. The return of big Z will be a limited time offer (isn’t it all?) which means a limited window for this portal into the past. Of course, there’s always the possibility that if Zima’s a hit in 2017 and those clear bottles are cleared out with gusto. (Heck, La Croix would have been crucified in the ’90s if it were a national trend.)
Beverage giants traditionally like making money, so if Zima takes off it’s not unreasonable it can’t time travel for longer. And if not? Well, you’ve given OK Soda die-hards the spark of hope they need in their lives. That’s an acceptable consolation prize.
