Rap Snacks, the self-proclaimed “official snack of hip-hop” has partnered with Walmart and expanded to over 4,200 across America. Co-founded by the legendary Master P, Rap Snacks features a hip-hop artist on each bag along with flavors like “Cheddar Bar-B-Que Cardi B,” “Sour Cream and Ranch Migos,” and “Honey Jalapeño Fetty Wap.”
“We need more companies like Rap Snacks,” Master P said. “We want to open doors to the next generation — the thinkers, the movers and shakers […] With rap snacks, we’re opening the doors but there are so many other geniuses out there in the world that have these creative ideas that don’t get a chance.”
Along with the expansion to Walmart stores, Rap Snacks announced another partnership with Atlanta-based vegan burger restaurant Slutty Vegan. Together, they have created the brand’s first-ever vegan Rap Snacks potato chip.
Rap Snacks was founded in 1994. The company is known for its clever branding and distinct flavors. The packaging of each variety features a cartoon image of a rapper, their own flavor, and an inspiration quote on the backside of the chip bag.