Instagram is inherently impersonal. That can be said without much contention. The endless feed is there to flip through while dishing out “likes.” It doesn’t lend itself to heartfelt personal connections. It’s escapism after all, right? You can get inspired by someone’s photography and live vicariously through their adventures only to return to your own life when your cell phone data maxes out.
For most, C’est la digital vie, take it for what it is, and if it’s not good enough, go complain on Facebook. For Ricky, Craig, and Eric, those norms needed to be tested, and the digital communities they found themselves subscribing to needed a little face-to-face boost.