Eminem is going hard with the marketing, a video on Cinemax and now appearing in a comic book. Check the press release below.
Marvel Comics has teamed up with Eminem and XXL magazine to celebrate his anticipated upcoming album Relapse with an all-new story featuring the renowned rapper and Marvel’s notorious vigilante, The Punisher, in Eminem/Punisher: Kill You.
Back from a three-year hiatus, Eminem is set to grace two XXL covers posing as The Punisher for the magazine’s June issue on stands May 5, two weeks before his fifth solo album, Relapse, hits stores May 19.
A special collector’s edition, the magazine also includes the first part of an exclusive collaboration between XXL, Shady and Marvel Comics — Eminem/Punisher: Kill You — a special edition Punisher comic book starring Eminem and created by Marvel Comics.
This all new story written by Fred Van Lente (Amazing Spider-Man) with art by Salvador Larroca (Invincible Iron Man) takes place in Detroit after Eminem performs on stage and gets involved in a conflict with The Punisher and his old foe Barracuda. The first half of the story will be featured as a bonus eight page special edition comic printed in the June issue of XXL magazine, with the eight page conclusion available exclusively on Marvel Digital Comics Unlimited (www.marvel.com/eminem) for free starting May 5th.
“When we learned that Eminem is a fan and collector of Marvel comics, we could only imagine what would happen if The Punisher and Slim Shady met up in the Marvel Universe,” said Marvel’s Editor-in-Chief Joe Quesada. “This was a unique partnership and the team had a blast working with Eminem and incorporating the rapper into the Marvel fold.”
For fans of the Punisher, Eminem and those wanting to own a part of the action, visit your local newsstand to purchase the magazine on May 5, 2009 and then be sure to visit http://www.marvel.com/eminem to experience the second part of the story.
Marvel Comics is a division of Marvel Entertainment, Inc., one of the world’s most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. . Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel’s strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit http://www.marvel.com.