So you’ve gone vegan because, you know, it’s good for humanity and stuff. And that’s great, except you still find yourself struggling with phantom cravings for thick, juicy burgers. Emphasis on the juicy there. You have one of two options: either you stick to the salad bar while inwardly weeping salty tears of superiority, or you make the choice to renounce altruism altogether and give in to your primal, meat-eating urges.
But wait! Thanks to the company that calls itself “The Future of Protein,” there’s now a third option: you stop by your local Whole Foods and pick up a package of bleeding veggie burgers.
As of today, Beyond Meat, the LA-based startup whose board includes the ex-CEO of McDonald’s, is debuting the Beyond Burger, an all-natural plant-based burger that is entirely free of GMOs, soy, gluten, and preservatives and contains 20 grams of protein per serving. And, oh yes, bleeds when you cut into it.