It’s time to admit that the biggest fast food troll is no longer Wendy’s, the crown shall now sit on the head of Burger King. The burger chain has once again expertly trolled its long-running rival McDonald’s, specifically the iconic Happy Meal, with the introduction of their newest product, the Real Meal. According to Burger King’s press release, the Real Meal celebrates “Being yourself and feeling however you want to feel” and comes in five different mindsets. Choose between the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal, and the DGAF Meal.
“Not everybody wakes up happy,” begins Burger King’s new ad promoting the Real Meal. Playing off of the “I’m not sure who needed to hear this today” meme, Burger King challenges their customers to #FeelYourWay and choose the meal that best corresponds to how you feel that day. The Real Meal itself consists of a full-sized Whopper, Fries, and a shake, so unless you WANT a Whopper, Burger King doesn’t give a sh*t how you feel.
The Real Deal isn’t all goofs though, the promotion was actually done in collaboration with Mental Health America to raise awareness for Mental Health Month, which occurs in the month of May. The people on Twitter, as is often the case, felt all sorts of ways about the new Real Meal, way more than they should for a fast food combo, a responded with everything from words of support to downright anger and outrage.
https://twitter.com/StatsInTheWild/status/1124091244404195334
Dear @BurgerKing, good mental health depends on good nutrition.
Are you offering any healthier food options or menu mods with these new #FeelYourWay meals?
Do the meals contain mental health support info within them beyond a related emoji? Suicide hotlines? Anything like that?
— Leah McElrath (@leahmcelrath) May 2, 2019
https://twitter.com/cmahar3/status/1124063684001771531
This is how all Burger King meals already are tbh #FeelYourWay pic.twitter.com/LztkxZI1W0
— The Darkest Timeline Numbersmuncher (@NumbersMuncher) May 2, 2019
BK Employee: "Hey boss, I need an extra day off to go see my therapist."
BK Manager: "Either you work the hours you're scheduled or you're fired."#truestory #feelyourway
— Toast (@DorkToast) May 2, 2019
Millions of marketing dollars went into making you feel good about feeling bad so you could enjoy a whopper. #FeelYourWay
— Bridget Phetasy (@BridgetPhetasy) May 2, 2019
https://twitter.com/AlyssaKLewis/status/1124073271408959489
Apparently people are really upset about Burger King allegedly exploiting mental health with their new “Not Happy Meals”.
Sounds like you guys need a “Salty Meal Box” 🧂 #FeelYourWay pic.twitter.com/e4HPgNroLn
— Brandon or Squirrelz 🐿 (@SirSquirrelz) May 2, 2019
As of now, the Real Meal is only available in Seattle, New York City, Los Angeles, Austin, and Miami. Go get one and “Feel Your Way” unless you want something other than a Whopper, then you’re out of luck no matter how you feel.
