A number of McDonald’s franchisees are speaking out against the company’s recent move to an all-day breakfast menu, citing many negatives to their businesses.
According to Yahoo!, 29 franchisees covering 226 McDonald’s restaurants told an analyst that “the new menu is slowing down service, reducing average ticket costs, and causing chaos in the kitchens.”
Regarding “chaos in the kitchens,” one franchisee wrote that equipment has been “jammed in everywhere” and that “people have been falling all over each other,” in small McDonald’s stores. Another wrote that the all-day breakfast menu has caused customers to leave because “we are either too slow, or sub-par quality.”
Speaking of losing customers, another franchisee points out that the lower-priced breakfast items cause people to spend less at McDonald’s: “All-day breakfast is a non-starter. We are trading customers down from regular menu to lower-priced breakfast items. Not generating new traffic,” one of them wrote.
Franchisees also cited too much confusion over regionally different all-day breakfast menus, and having to hire more people to provide these items for a longer period of time. This is a problem because McDonald’s introduced all-day breakfast–due to popular consumer demand–in order to boost flagging sales. Yet, at the very least, these specific franchise owners are apparently seeing less profit because of more expenses, lower sales, and fewer customers.
