There is nothing worse than seeing a headline on April 1st and having the thought, “Oh god, today must be April Fool’s Day.” You can bet that wasn’t the intention of the “joke,” but more often than not these pranks come off as more cringe-worthy than they do funny. Navigating the internet on April 1st is even more of a headache than usual, as jokes mostly fall flat and every headline, even the true ones, come with deep scrutiny. Suddenly you find yourself side-eyeing everything and in the event that you do get fooled, it’s rarely fun or funny.
Seriously this holiday kind of blows. But sometimes — ever so rarely — the gags work and we can’t help but let out a shameful giggle or an appreciative nod. There are always a few April Fools’ Day pranks that are done well. So long as the joke is able to nail the delicate balance of being both fun and obvious, there are laughs to be had. The internet is the biggest outlet of weird Tim & Eric indebted humor, so fast food marketing teams are given the freedom to get strange across their social media accounts, resulting in some solid prank products.
Here are all the best food-related April Fools jokes that aren’t totally cringe-worthy and didn’t make us totally hate navigating the internet on April 1st. It should go without saying, but make sure you experience the joke before you read what we’ve written unless you like to experience jokes second-hand, in which case, very weird of you.
Carl’s Jr. Expands The Brand
The first thing that stands out about Carl’s Jr’s ad is how different in tone it is than what you would expect from the burger chain, who are known for their whole babes-and-burgers approach to marketing. Instead, we’re given a chill looking modern fella, against a dark black backdrop, slowly sipping from his cup. Is it an ad for a new shake? Is Carl’s Jr launching a capsule collection with converse? Is the chain making an effort to broaden their marketing audience?
Nah, it’s something way more chill.