McDonald’s Japan Is Giving Away Gold Fries To One Snap-Happy Customer

In Japan, the Golden Arches are taking their nickname literally. As reported by RocketNews24, McDonald’s Japan just launched a contest to give away a carton of gold french fries. As in: a box of french fries. Possibly non-edible. Probably made of gold.

While the details on the prize are, as yet, fuzzy, the contest is happily underway. It’s part of a marketing campaign meant to get attention on the popular menu item, the McFry Potato — or, as we call ‘em here in America, McDonald’s French Fries. To enter, participants must download a special app and take a picture of something vaguely french-fry looking. The app will then add a branded french-fry carton to the photo. Tack on the hashtag #ポテ撮り (#potetori, or #potato-taking, a play on words) and share it on Twitter, and they’ve got themselves an entry to win the Golden Ticket of fast food — no purchase necessary.

The contest launched just two days ago, but Twitter is already packed with clever entries:

Entries are only accepted until June 7; as a bonus, McDonald’s Japan is offering a discount on both medium and large-sized fries, down to 190 yen (US$1.74), for the duration of the contest.

Will the fries be covered in gold leaf? Will they come in the form of a solid trophy to display on your mantle forever? Will the box be life-sized, or small enough to fasten on your shirt in the form of a pin? So far McDonald’s Japan has offered no clues as to the actual prize, but plenty of hungry customers are happy to take a shot at it anyway.