So, Samsung is attempting to promote their new curved screen televisions in a very interesting and somewhat transcendent way. Not only do they want to award a grant to one person to binge-watch their favorite TV series for 100 days, they want to do it in the peaceful tranquility of a Himalayan monastery — Tikse Gompa, located in Kashmir, India. Samsung gives much praise to the location, noting that it wouldn’t be possible without their help:
Tikse Gompa was founded in the year 1430. The monastery is located at an altitude of 3,600 metres in the Indus Valley. The architecture of the monastery strongly resembles the Potala Palace in Lhasa, Tibet, the former official seat of the Dalai Lamas. Tikse Gompa is the residence of about 80 Monks. We are very honored that Lama Thickse Rinpoche has opened up the monastery for our grantee.
Once at the retreat, the lucky grant recipient will be given the new SUHD TV, the television program of their choice, and 100 days worth of compensation away from their job or form of income in order to catch up on the series they’ve chosen. According to Samsung’s Henrik Lethagen, there is a noble reason at the heart of this initiative:
‘A common topic of conversation nowadays is ‘the fear of missing out’.
‘We don’t have time to keep up with episodes of all the fantastic series out there, and the fear of being left behind in the ongoing pop culture conversation becomes a source of stress.
‘The Catch-up Grant is here to help those in need.’
There is a catch, of course. The biggest one is that you have to live in Sweden, Finland, Denmark, or Norway to even enter for the grant. Also, there will be a selection process for those chosen, shipping them off to Samsung Nordic in Stockholm to prove that they are the right choice for such an honorable position on the couch of peacefulness. But if you can move to one of those countries and prove that you have been hindered by your inability to enjoy one of those “good” television shows that make you a better person, you might be in for the trip of a lifetime.
Here’s the story so far:
https://www.youtube.com/watch?v=USUkpYLhA9Q
(Via Samsung / Daily Mail)
