Is it a fast-food abomination, or is it the best thing to happen since Mac n’ Cheetos? People are very split on how they feel about Burger King’s new Whopperrito, the burrito-Whopper mashup that’s passed the first stage of regional market testing and will be released nationwide next Monday.
“We’re infusing classic American fare with Tex-Mex flare,” said Alex Macedo, president of Burger King North America. “The Whopperrito is a new interpretation of the Tex-Mex trend in a way that only Burger King restaurants could imagine.”
Meaning that it will still contain the same beef patty Whopper lovers are used to, but will be seasoned differently, and wrapped up in a flour tortilla with tomatoes, lettuce, onions and pickles, and queso sauce. Yum?
Apparently the idea came after Burger King asked members of its “innovation committee” how they could break into the Tex-Mex biz. One franchisee started experimenting, and the Whopperrito was born.
“He called and said, ‘I think I’m onto something,'” Macedo told Business Insider. “We took his idea and added what makes this unique — which is the sauce and mix of spices for the beef.”
Of course, we won’t know how the combo tastes until it actually hits stores, but so far, Twitter users are split on how they feel about the new release. Some are excited:
#whopperrito This is what I call Making America Great Again! https://t.co/8X2qzjTXFk
— Bird Blitch (@BirdBlitch) June 13, 2016
https://twitter.com/9CirclesOfHell/status/743159802935787521
While others (many, many others) are saying, “Go home Burger King, you’re drunk.”
A #Whopperrito?!? Even I object to this. And that's saying something. #kxly #BurgerKing https://t.co/SeryfWenRW
— Derek Deis (@DerekKXLY) August 8, 2016
https://twitter.com/JKlesyk/status/762671219619532800
Overheard in newsroom:
Editor: "@BurgerKing is launching the #Whopperrito"
Video ninja: "A Whopperrito? No, sirrito"@OHnewsroom #OHnewsroom— Tracy Cook (@tmcook23) August 8, 2016
Lingering questions:
1. "Whopperito"???
2. What the hell is up with all those pickles?
3. But seriously, "Whopperito"?— Craig Bro Dude (@CraigSJ) August 8, 2016
And at least one person is just plain intrigued:
https://twitter.com/cityrider49/status/762668689330147328
And in other news about the Whopperrito, people are having trouble spelling the name because of that extra “r.” Whopperrito, Whopperito — whatever it is, we’re at least a little bit curious. The Whopperrito will cost $2.99 on its own and $4.99 as part of a combo meal.
