Steph Curry may not believe man ever landed on the moon, but he’s pretty sure he’s got a winner with his latest signature shoe. The Golden State Warriors superstar has a huge shoe deal with Under Armour, and on Tuesday, the two teamed up to give a first look at his latest signature shoe, the Curry 6.
The shoe has what the company is calling a Fox Theater colorway, which is a theater in Oakland. The black design is meant to mirror the neon of the theater’s sign, a nice nod to the Warriors’ hometown.
The Oakland marquee adorning the theater has always been its calling card, especially at night – bright neons catch the eye no matter where you are downtown. The Curry 6 Fox Theater colorway recreates this magic with neon colors throughout the outsole, midsole and lacing system, all framed against a black upper.
Curry showed the shoes off at an event in the Bay Area on Tuesday night, with those in attendance getting a chance to see them up close and personal.
The dude @StephenCurry30 in the new @UAbasketball Curry 6. pic.twitter.com/Nayynopclo
— Jacques Slade (@kustoo) December 12, 2018
Curry’s gotten some flack in the past for what have been called lackluster designs, and this initial colorway looks like a marked improvement on some past versions of the shoe. As an added bonus, Curry talked up the durability of this shoe as well.
Behind the design of the Curry 6. Thoughts on the process? pic.twitter.com/mv2e1H20eC
— Kick'n It (@KicknIt_) December 12, 2018
"The Curry 6 gives me the ultimate confidence that no matter what move I try, change of direction, change of speed, the amount of wear and tear I put on my body over the course of 48 minutes, that it is going to ride with me the whole way."
– Stephen Curry pic.twitter.com/FD5EL5bOL1— Kick'n It (@KicknIt_) December 12, 2018
The Curry 6 Fox Theater colorway drops on UA.com and with “select retail partners” on January 4 for $130.
