Ryshon Jones – “BumpN” x “Champion” Video

04.21.12 5 years ago

The straightforward video for Ryshon Jones’ tune, “Champion,” might seem underwhelming – considering his multifaceted creative approach on “Pulp Fiction” and his love letter to Jhene Aiko – but that’s okay. Jones only needs the Basqui track and the assistance of some SXSW footage to further his name. Interloping shots of Austin, Texas, and Jones’ SXSW performances, directors Jairo Menendez and Johnny G gives Jones a powerful, simple visual to tag his track to. There’s also a brief Nardwuar shot, which could foreshadow success down the line if the Philly MC continues pushing his outside-the-box rhymes.

Jones also decided to keep it simple on “BumpN,” a two-minute cut that’s bound to play perfectly into any listeners’ springtime soundtrack. Despite Jones’ emphasis on the word “raw” in the song, the Danny Dee-produced song is riding music–another reason why Jones keeps his music outside any quadrilateral container.

Ryshon’s Basqui tape is up for grabs here.

Ryshon Jones – “BumpN” (Prod. By Danny Dee)

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