Hulu Is Tired Of Making Money, Apparently

05.01.12 5 years ago 16 Comments

Remember last year when Netflix changed its whole business model and policies, resulting in a category 5 disaster that caused the CEO to make public apologies for, like, three months straight? Well apparently Disney, NBC and the other owners of Hulu saw that clusterf*ck and said, “Hey, we want a piece of that.”

Hulu is about to change their policy so that only people with existing cable subscriptions can watch its contents, thus defeating the purpose of even having Hulu in the first place.

Even though an authentication requirement isn’t likely to happen right away, though, our source notes that what could happen relatively soon is that the content providers could require longer delays before their shows become available on the service for non-subscribers. Cable subscribers, under this model, would get access to a show on Hulu the next day, while non-subscribers would have to wait at least 30 days.

Hear that? That’s the Rapidshare and Pirate Bay owners doing backstrokes in their room of gold nuggets. Cable is a sinking ship, and Hulu is going to sit around on the deck playing the violin out of loyalty. Hulu is essentially going to become a DVR for your computer, neutering any of its novelty and effectiveness.

I live in a cable-free household. I don’t visit torrents. I don’t have Hulu. And I watch every show I need to watch the day after they air. And I’m one of the dumbest people I know. It’ll only be a matter of time before everyone else figures out an alternative to Hulu and ditches it. We already know that the networks and cable providers are grasping at straws to survive, it’s just pretty damn stupid that Hulu is allowing itself to be a victim of the desperation.

Dah well. Fare thee well, Hulu. It was nice knowing you.

[Tech Crunch]

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